So, after a brief hiatus from my blog during the busy wedding season… it is now time to refocus for next year. Lately I have been interested in reaching out to other businesses in the wedding industry, and finding ways to help each other. My idea is that they could add “invitations” as part of their services, make a bit more cash as a reseller of my product, and I receive a more consistent stream of work by being their go-to designer (that’s a win-win right?).
With this in mind, I sent a batch of samples to wedding and event planners in Central Illinois, hoping to form a referral network and build awareness for my business. Rather than a standard brochure/flyer design, I adjusted one of my favorite invitation designs to contain everything about my business that I want others to know (the whole kill two birds with one stone sorta thing). I also included an RSVP, much like that in a wedding invitation, that enables them to return the card to me, containing their contact information and level of interest in my services. If they also decide to send a gift, I would be thrilled!
Here is the sample invitation I mailed this week, containing everything they might want to know about Pretty Lil’ Notes. I hope that these sample packs will open the door to a great working relationship with others in the wedding industry.
It was also a great reminder of how much work it is to stuff all those envelopes (this is where bridesmaids would come in handy).