2017: The Year of the Brand

In only the first few months of this year, I have created more logos than in the last 2 years combined. Here are a few of my favorites! I could write novels for each of the brands below, but I’ll offer a little taste for how we landed on each of the final designs:

MOSAIC COLLECTIVE, LLC
Holly is an ambitious entrepreneur and excited to start her own consulting/photography/property business. I wanted to capture the diversity of her talents in the design… hence the custom mosaic image with many shapes that fit together as one whole. The sophisticated color scheme was inspired by some of her beloved arts and crafts paintings and the unique style of her own home.

MosaicCollectiveLogo

BRYCO SERVICES
Bryan was looking for a strong, simplified brand to elevate his consulting business to the next level.  He works primarily in the energy industry, and thus wanted a clean and crisp look that also carried his monogram. You can’t get more contrast than black and white, so we kept it simple.BRYCO_Services

H&O ROOFING
Chad is a local contractor who specializes in roofing, siding and gutter installation. He primarily wanted a logo design that looked great on a t-shirt and the side of his truck (which is his best advertising when he is on the job). I chose a striking navy and red combo and didn’t muck up the design with any imagery since it was fairly copy heavy. I can report… it sure does look great on a t-shirt!

H&ORoofingInc_Logo

WHITEFISH FANATICS
Sam is creating a unique brand, specializing in all things ice fishing. The owner was hoping a simple, clean logo that would look great on social media as well as embroidered on a hat. I tried to capture the movement and specific shape of a whitefish in the imagery, and it hit just the right mark. Hook, line and sinker! (haha)

WhitefishFanaticsLogo

Never underestimate the power of a good brand. It is often the first (and sometimes only) impression you might make on a potential client!

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Websites That WOW

While my most recent blog post was touting the importance of print, this post is “all about that web” (I feel like Meghan Trainor needs to jump on this fresh beat).  I am formally trained in print design, but I naturally gravitated toward web and other electronic media given the sharp rise in social media and online marketing.  Many potential customers’ first instinct is to “Google” a business or person before they actually visit the store front or meet them in person (I am guilty). Often, a first impression is made on a smart phone or computer screen, and it better leave a good one or it’s likely to be forgotten (just as quickly as you can “swipe” to the next screen – also guilty). See all the trendy terminology I am using? I am soooo 2015.

Below are just a few of my favorite websites that I have had the pleasure to design and code in recent years. Each client brings unique needs and requires varying functionality when it comes to their websites, which can sometimes be challenging to fit into a successful design, but the outcome is so important to the success of their business. Hats off to all the true coders and web developers out there, I dabble a bit here and there, but mostly I just make them look pretty.

Firefly Homepage 2 Mock GetEnergyForLife_Homepage
Olio&Vino_Homepage02


BernardisHomepage_01