2017: The Year of the Brand

In only the first few months of this year, I have created more logos than in the last 2 years combined. Here are a few of my favorites! I could write novels for each of the brands below, but I’ll offer a little taste for how we landed on each of the final designs:

MOSAIC COLLECTIVE, LLC
Holly is an ambitious entrepreneur and excited to start her own consulting/photography/property business. I wanted to capture the diversity of her talents in the design… hence the custom mosaic image with many shapes that fit together as one whole. The sophisticated color scheme was inspired by some of her beloved arts and crafts paintings and the unique style of her own home.

MosaicCollectiveLogo

BRYCO SERVICES
Bryan was looking for a strong, simplified brand to elevate his consulting business to the next level.  He works primarily in the energy industry, and thus wanted a clean and crisp look that also carried his monogram. You can’t get more contrast than black and white, so we kept it simple.BRYCO_Services

H&O ROOFING
Chad is a local contractor who specializes in roofing, siding and gutter installation. He primarily wanted a logo design that looked great on a t-shirt and the side of his truck (which is his best advertising when he is on the job). I chose a striking navy and red combo and didn’t muck up the design with any imagery since it was fairly copy heavy. I can report… it sure does look great on a t-shirt!

H&ORoofingInc_Logo

WHITEFISH FANATICS
Sam is creating a unique brand, specializing in all things ice fishing. The owner was hoping a simple, clean logo that would look great on social media as well as embroidered on a hat. I tried to capture the movement and specific shape of a whitefish in the imagery, and it hit just the right mark. Hook, line and sinker! (haha)

WhitefishFanaticsLogo

Never underestimate the power of a good brand. It is often the first (and sometimes only) impression you might make on a potential client!

Advertisements

March In Like A Lion…

March was (happily) a very busy month for design. I gained a few new clients through a web platform that connects creatives (like me) with folks who need a project or two completed, but do not have an in-house designer to handle their business needs. The initial projects are in the books and we are already talking about next steps… I am thrilled to make these new connections, and hope that I can foster these new business partnerships for the long term. Here are a few of the projects that have been keeping me busy…

Uptown Nashville Real Estate Branding
An eye-catching design, inspired by the Nashville skyline (illustrated by yours truly from a photograph that inspired me) plus some fresh colors and clean font style. Currently working on business cards, letterhead and web looks to complete this branding. Loving the modern direction this brand is taking!

UptownNashville_LogoFinal

Cyber Control Trade Show Items
For this new client, I took an established brand and made it better. The style is modern tech, incorporating fresh elements that were unique, but do not overpower the strong logo. Items below include their name tags and a WebCam Card they will distribute at the event. I also supplied graphics for social media, booth design, signage and email communication.

CyberControl

Quick Response Fire Supply Oversized Postcard
The purpose of this jumbo postcard (sized 8″ x 5″) is to showcase a variety of products and push clients to the website. In this case, I edited over 30 photos to include in this collage (cutting out distracting backgrounds, color correction and sharpening images) and I am currently working on formatting their entire catalog of items (which means I have several more photos waiting for me in Photoshop). All photos are also included on their website to give them a consistent and professional look.

QRFS_PostcardWeb

Hmmm I can’t wait to see what April brings!

179 Years And Counting…

The First Baptist Church of Bloomington, IL was established in 1837. In case you are terrible at math, that was a really long time ago. A friend of mine has the honor of being the lead pastor for this long standing, well respected congregation and he asked me to consider developing a fresh logo as they near their 180th anniversary.

Previous branding attempts resulted in a hodge podge of logos, in a variety of colors and fonts, which resulted in an inconsistent brand that left people confused about their identity.  Bloomington could quite possible have a church on every corner (which is a wonderful thing) but if FBC wanted to continue another 179 years, they felt it very important to stand out in the crowd, and that a strong brand was the first step (I agreed).

After a few discussions and a marketing analysis, I began design. My initial direction was a more traditional route, using iconic religious graphics such as crosses, doves, leaves etc., but if our goal was for them to stand out in the crowd, would that cut it? The answer was clear from the first moment I drove up to the grand brick building. Two enormous, beautifully crafted, round stained glass windows greet you as you drive into the property. The real treat is viewing these windows from the inside… The moment you walk through the doors, the space is filled with a rose hued light that emanates from these windows. No offense to my friend (the pastor), but I wonder how many in the congregation get lost in the beauty of these windows during Sunday sermon…?

I began to develop a simple, yet eye catching graphic version of these windows to be incorporated into their new branding. I suggested a jewel toned color scheme, and simplified font that is modern and easy on the eyes. A few other marketing items are currently in the works, including a welcome brochure, information board and newspaper print ad (sneak peak below). Web and social media campaigns are also underway to bridge the gap between the old and the new. It is exciting to be a part this beloved church’s transformation as they turn over a new leaf in our community.

Print

Annual Review: Chestnut Health Systems

A few years ago, I completed an annual review for Chestnut Health Systems and it remains one of my favorite pieces in my portfolio.  Developing a business brand identity from scratch is no easy task, but sometimes it can be just as challenging to develop a single piece that complements an existing brand that marries well with other items (especially when you are a freelance designer with little knowledge of the company – Google to the rescue!).

When I work with a new client, I start by getting acquainted with what they have produced in the past, and what they like and dislike about those pieces. Much of their marketing collateral conveys a warm and inviting sense that you, or your loved one, will be taken care of at Chestnut. They achieve this by using soft imagery, smiling faces and an upbeat tone in all print copy and communications.  I jumped right in and developed three separate cover designs experimenting in imagery, color and font in order to give each concept a unique look and feel and try to narrow down what the Chestnut marketing folks were drawn to.

See what you think about the options I presented and their final selection below. The result was a beautiful 16 page 8.5 x 11 booklet printed on a matte suede finish stock (it feels as luxurious as it sounds!). All stock photography and design was sourced and completed by yours truly.

OPTION #1

Chestnut1

OPTION #2

Chestnut2

OPTION #3

Chestnut3

.

.

.

.

(suspense building teaser space)

.

.

.

.

THE WINNER – Would this be your pick?
ChestnutFinal