Last week I completed design for another monthly publication, “The Crowne Jewel”. This small, mail-able trifold brochure has become an excellent tool for the Crowne Realty, LLC Realtors to keep in touch with their current and past customers. It also provides valuable information about the home buying and selling process, and tips and tricks for maintaining a home.
Certainly, all of this information could have been emailed to their clients (and waiting to get lost in a sea of messages), but they choose to go the printed route. I think it is the right choice, and I am guessing many of their clients agree.
I hope that the agents feel it is well worth their investment, and their clients find the content to be informative and interesting. (Besides, when you are in real estate, it never hurts to get your smile in front of your target market just one more time!)
In our world of social media, hashtags, digital billboards and blasts (the email kind, not the sneak up on your sister with a super soaker kind from when I was a kid), I do strongly believe there is still room in our lives for print. I love opening my mailbox and discovering what’s inside, no matter if it is merely a reminder to vote or a birthday card from my grandma. I open everything. To find out exactly what the “Special Offer Inside” just might be and to learn a little more about a business or person that has caught my eye.
Many of my clients are making their way into people’s homes through memorable print pieces. Can you even recall a single ad that was stacked along the side of your favorite website this morning? What about the last email blast that intrigued you enough to open it? I do not discount the importance of online marketing, but it is generally a very broad net that is cast and they all seem to run together after awhile, don’t they? I am betting that when a design piece appears in your mailbox that intrigues you, you pick it up and read it. Heck, you might even tack it up on your bulletin board at work or carry it around in your purse so you can see it every day when you reach for your phone. How’s that for touchpoints?
Yes, sending something printed in the mail the old fashioned way does take a bit more time and effort than simply updating a facebook page, but it is an often undervalued and missed opportunity to communicate directly to clients, a specific message, in their own homes (how else would you achieve this, aside from going door to door like the Avon Lady?).
I believe in the power of print and here are a few of my clients who do, too.
Crowne Realty, LLC
Monthly Newsletter “The Crowne Jewel” Trifold Mailer
Distributed to past and present Crowne Realty, LLC home buyers and sellers
Holly Baumann Photography
Postcard campaign promoting product, commercial, event and business photography
Distributed to current and potential local business clients