Annual Review: Chestnut Health Systems

A few years ago, I completed an annual review for Chestnut Health Systems and it remains one of my favorite pieces in my portfolio.  Developing a business brand identity from scratch is no easy task, but sometimes it can be just as challenging to develop a single piece that complements an existing brand that marries well with other items (especially when you are a freelance designer with little knowledge of the company – Google to the rescue!).

When I work with a new client, I start by getting acquainted with what they have produced in the past, and what they like and dislike about those pieces. Much of their marketing collateral conveys a warm and inviting sense that you, or your loved one, will be taken care of at Chestnut. They achieve this by using soft imagery, smiling faces and an upbeat tone in all print copy and communications.  I jumped right in and developed three separate cover designs experimenting in imagery, color and font in order to give each concept a unique look and feel and try to narrow down what the Chestnut marketing folks were drawn to.

See what you think about the options I presented and their final selection below. The result was a beautiful 16 page 8.5 x 11 booklet printed on a matte suede finish stock (it feels as luxurious as it sounds!). All stock photography and design was sourced and completed by yours truly.

OPTION #1

Chestnut1

OPTION #2

Chestnut2

OPTION #3

Chestnut3

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(suspense building teaser space)

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THE WINNER – Would this be your pick?
ChestnutFinal