March was (happily) a very busy month for design. I gained a few new clients through a web platform that connects creatives (like me) with folks who need a project or two completed, but do not have an in-house designer to handle their business needs. The initial projects are in the books and we are already talking about next steps… I am thrilled to make these new connections, and hope that I can foster these new business partnerships for the long term. Here are a few of the projects that have been keeping me busy…
Uptown Nashville Real Estate Branding
An eye-catching design, inspired by the Nashville skyline (illustrated by yours truly from a photograph that inspired me) plus some fresh colors and clean font style. Currently working on business cards, letterhead and web looks to complete this branding. Loving the modern direction this brand is taking!
Cyber Control Trade Show Items
For this new client, I took an established brand and made it better. The style is modern tech, incorporating fresh elements that were unique, but do not overpower the strong logo. Items below include their name tags and a WebCam Card they will distribute at the event. I also supplied graphics for social media, booth design, signage and email communication.
Quick Response Fire Supply Oversized Postcard
The purpose of this jumbo postcard (sized 8″ x 5″) is to showcase a variety of products and push clients to the website. In this case, I edited over 30 photos to include in this collage (cutting out distracting backgrounds, color correction and sharpening images) and I am currently working on formatting their entire catalog of items (which means I have several more photos waiting for me in Photoshop). All photos are also included on their website to give them a consistent and professional look.
Hmmm I can’t wait to see what April brings!
Last week I completed design for another monthly publication, “The Crowne Jewel”. This small, mail-able trifold brochure has become an excellent tool for the Crowne Realty, LLC Realtors to keep in touch with their current and past customers. It also provides valuable information about the home buying and selling process, and tips and tricks for maintaining a home.
Certainly, all of this information could have been emailed to their clients (and waiting to get lost in a sea of messages), but they choose to go the printed route. I think it is the right choice, and I am guessing many of their clients agree.
I hope that the agents feel it is well worth their investment, and their clients find the content to be informative and interesting. (Besides, when you are in real estate, it never hurts to get your smile in front of your target market just one more time!)
While my most recent blog post was touting the importance of print, this post is “all about that web” (I feel like Meghan Trainor needs to jump on this fresh beat). I am formally trained in print design, but I naturally gravitated toward web and other electronic media given the sharp rise in social media and online marketing. Many potential customers’ first instinct is to “Google” a business or person before they actually visit the store front or meet them in person (I am guilty). Often, a first impression is made on a smart phone or computer screen, and it better leave a good one or it’s likely to be forgotten (just as quickly as you can “swipe” to the next screen – also guilty). See all the trendy terminology I am using? I am soooo 2015.
Below are just a few of my favorite websites that I have had the pleasure to design and code in recent years. Each client brings unique needs and requires varying functionality when it comes to their websites, which can sometimes be challenging to fit into a successful design, but the outcome is so important to the success of their business. Hats off to all the true coders and web developers out there, I dabble a bit here and there, but mostly I just make them look pretty.
A few years ago, I completed an annual review for Chestnut Health Systems and it remains one of my favorite pieces in my portfolio. Developing a business brand identity from scratch is no easy task, but sometimes it can be just as challenging to develop a single piece that complements an existing brand that marries well with other items (especially when you are a freelance designer with little knowledge of the company – Google to the rescue!).
When I work with a new client, I start by getting acquainted with what they have produced in the past, and what they like and dislike about those pieces. Much of their marketing collateral conveys a warm and inviting sense that you, or your loved one, will be taken care of at Chestnut. They achieve this by using soft imagery, smiling faces and an upbeat tone in all print copy and communications. I jumped right in and developed three separate cover designs experimenting in imagery, color and font in order to give each concept a unique look and feel and try to narrow down what the Chestnut marketing folks were drawn to.
See what you think about the options I presented and their final selection below. The result was a beautiful 16 page 8.5 x 11 booklet printed on a matte suede finish stock (it feels as luxurious as it sounds!). All stock photography and design was sourced and completed by yours truly.
(suspense building teaser space)