A good friend of mine has recently taken over a local yoga studio and asked for some help in establishing a new look for her business. Already her mind is churning with innovative and big plans for this small studio, and I can’t wait to see the amazing things Carmen has in store for her staff and clients!
I am excited to help her kickoff this new adventure with a fresh look that still maintains some of the elements of the existing logo (we discussed the importance of continuity with the current brand, given that the name, location and most of the staff will remain that same). I have included the original logo that I used as inspiration and a few of the designs I presented to her that I believe will integrate seamlessly with the existing brand. I am hopeful that as her business grows, this new look can be introduced into much of the existing signage, web, and marketing material without missing a beat. Namaste!
The final selection, with full color double-sided business card design:
